Sarah M.
VERIFIED
"The only thing that works"
I've tried every 'natural' detergent out there and none of them actually got the smell out of my husband's gym clothes. This stuff is a miracle.
Limited-time offer: Save 49% + Free US Shipping + 100 FREE Loads of Dishwasher Soap
PLANT-BASED & CLINICALLY CLEAN
Why Choose Between Clean Laundry & Clean Dishes?
This plant-based dynamic duo covers both with stain-fighting Quadrasalt Technology and grease-cutting natural enzymes. Plus a free Machine Cleaner that clears out built-up residue, so your machine stays as pristine as your clothes. Powerful enough to clean. Honest enough to trust. Zero compromises.
4.8 stars
12,000+ Reviews
648,000+ Homes Freed
Plant-Based
Cruelty Free
Dye Free
Made in Michigan
Why You'll Love The Double Duty Bundle
What To Expect After The First Dish Wash
What's In The Bundle
What's NOT In The Kit
How To Use
Double Duty Bundle
Your laundry room and kitchen sink fight the same nasty residue. This bundle tackles both, smarter & stronger.
1. Choose Your Scent
2. Choose Your Deal:(Limited Time Only)
Limited-Time OfferSave 49%
Double Duty Bundle
Buy 300 Loads of Laundry Wash, Get 100 Loads of Dishwasher Soap + FREE Laundry Machine Cleaner 49% Savings. First purchase only. No subscription required.
No subscription required.
$194.50$99
+FREE US Shipping
Free US ShippingFor All US OrdersFREE
Save 31%
Buy 150 Loads
Buy 150 Loads of Laundry Wash, Get 100 Loads of Dishwasher Soap Free. First purchase only. No subscription required.
No subscription required.
$114.70$79
+$4.95 US Shipping
Buy 100 Loads
100 loads of Laundry Wash, Get 100 Loads of Dishwasher Soap Free. First purchase only. No subscription required.
No subscription required.
$94.75$48
+$4.95 US Shipping
Ships within
24 Hours
Free US Shipping on Double Duty Bundle
30-Day Money-Back Guarantee
Proudly Leaping Bunny Certified
Hear From Moms Who Love Their Laundry
Sarah M.
Alexa R.
Danielle
Why You'll Love This Essentials Starter Kit
What To Expect After The First Wash
What's In The Kit
What's NOT In The Kit
How To Use
PLANT-POWERED & CLINICALLY CLEAN
Benefits
That Will Make You Love This Double Duty Bundle
Switching to plant-derived laundry and dishes shouldn’t mean compromising on clean. Here’s why our formula actually works.
Powerful Yet Gentle
Tough enough for any mess. Formulated with sensitive skin in mind.
Replaces 3 Products
One bundle retires your detergent, rinse aid & bleach for a pure, honest clean.
Refill, Not Landfill
Forever jug ships once. Refill pouches arrive on your schedule. Less plastic, every wash.
Quadrasalt Technology
Plant-powered formula cuts through stains where other naturals fail.
What Families Experience After The First Wash
Don't take our word for it. Here's what families say after switching.
Jessica R.VERIFIED
"Safe for my baby's skin"
My son has eczema and we've struggled to find a laundry soap that doesn't cause a flare-up. Truly Free has been a game changer for us. No more itching!
Michael K.VERIFIED
"Actually saves money"
I was skeptical about the 'concentrated' claim, but one jug really does last as long as they say. Plus, no more heavy plastic bottles to lug from the store.
Amanda L.VERIFIED
"Works on everything"
I switched to Truly Free six months ago and I genuinely cannot believe the difference. My kids' clothes come out so clean and fresh. Never going back!
Rachel P.VERIFIED
"Best detergent I've used"
As someone with sensitive skin, I've been searching for a gentle but effective detergent for years. Truly Free is perfect — no irritation and clothes come out spotless.
SEE MORE REVIEWS
Aubrey H.
Alexa R.
Danielle M.
WHY FAMILIES SWITCH
3 Laundry Struggles Solved With Truly Free Home
BEFORE
AFTER
01
TOUGH STAINS
Tough Messes That Won't Come Out.
Typical plant-based alternatives often fail on real messes. You shouldn't have to choose between gentle and truly clean dishes & laundry.
Dishwasher Soap cuts through grease without leaving residue behind. Laundry Wash lifts stains at the source with naturally derived ingredients, made with gentle surfactants.
And Laundry Machine Cleaner clears out the buildup hiding in your washer, so every load starts fresh. Together, tackling tough messes without compromise.
02
SKIN health
Potential Reactions From Harsh Chemicals.
Conventional detergents may contain formaldehyde, optical brighteners, and fake fragrances. These harsh chemicals touch your family’s skin every day, through every piece of clothing.
Our plant-derived, dye-free formula is made with honest ingredients you can pronounce without compromising on cleaning power.
BEFORE
AFTER
BEFORE
AFTER
03
EASY REFILLS
Plastic Bottles Stacking Up.
A typical family throws away 50+ plastic detergent jugs per year. That waste piles up in landfills, and the cost piles up in your monthly budget.
Our refillable forever jug ships once. Concentrated refill pouches arrive on your schedule, less plastic, lower cost per load, no more running-out moments.
Lasting Impact On Families Across The USA
Since 2008 and counting...
648,000+
Homes freed from harmful chemicals
19.9M
Single-use plastics eliminated
300
Loads per starter kit
30
Days money-back guarantee
Source: Truly Free Home internal data, 2024.
WHAT’S IN THE BUNDLE
Three Products.
One Forever Jug. Zero Compromises.
Everything you need for 300 loads of truly clean laundry and 100 loads of truly clean dishes, plus a refillable jug you’ll keep forever.
50 LOADS
Laundry Wash
Tough on dirt, gentle on family
Plant-based formula removes dirt, sweat, and odors, even from cloth diapers and messy kid spills, no harsh chemicals or residues.
50 LOADS
Dishwasher Soap
Dishes that sparkle & shine every time
Plant-based formula cuts through grease, grime and stuck-on messes, even from cast iron and slow cooker cleanup, no harsh chemicals or nasty residue.
1 USE
Laundry Machine Cleaner
Digests the toughest stains
Eliminate unky smells in your washing machine with nature's most effective ingredients. Break down buildup, residue, and unpleasant odors leaving the machine squeaky clean & running smoothly.
+ FREE WITH DOUBLE DUTY bundle
Refillable Forever Jug
$4.95 value, FREE with your first order
Use it for life. Refill with concentrated mix-at-home pouches. Less plastic, lower cost per load, no more disposable jugs in your recycling bin.
Stephen Ezell, Founder of Truly Free Home
It Started With My Son's Rash.
“When my son was just an infant, he broke out in painful, blistering rashes. We tried everything: Creams, doctors, prayers. Nothing worked.”
Then a friend asked me a question I'll never forget: 'What detergent are you using?' That question changed everything. I dug into the ingredients in our 'trusted' brand and found chemicals I couldn't pronounce, formaldehyde, optical brighteners, 1,4-dioxane. Hidden harsh chemicals, washing into my baby's skin every single day.
I spent the next decade building Truly Free Home so no other family has to go through what we did. Today, our formulas have freed over 648,000 homes from harmful chemicals. And we're just getting started.
– Stephen Ezell
Founder, Truly Free Home
Stephen Ezell, Founder of Truly Free Home
It started with my son's rash.
“When my son was just an infant, he broke out in painful, blistering rashes. We tried everything — creams, doctors, prayers. Nothing worked.”
Then a friend asked me a question I'll never forget: 'What detergent are you using?' That question changed everything. I dug into the ingredients in our 'trusted' brand and found chemicals I couldn't pronounce – formaldehyde, optical brighteners, 1,4-dioxane. Hidden toxins, washing into my baby's skin every single day.
I spent the next decade building Truly Free Home so no other family has to go through what we did. Today, our formulas have freed over 598,000 homes from harmful chemicals. And we're just getting started.
– Stephen Ezell
Founder, Truly Free Home
Truly Free Home vs Others
See the difference between Truly Free Home and conventional detergent, at a glance.
Conventional Detergent
Plant-derived ingredients
Free from formaldehyde
Free from 1,4-dioxane
Free from optical brighteners
Free from fake fragrances
Lifts tough stains
Refillable system
Made in USA
Varies
Cruelty Free (Leaping Bunny)
Varies
*Based on a review of leading conventional laundry detergent brands. Specific formulations vary by product.
Ready to make the switch?
4.8 (12,000+) · 648,000+ families
A Laundry Bundle Your Family Can Actually Trust.
Truly Free Home is not just plant-powered, it's the laundry kit that actually cleans. Naturally-derived ingredients. A refillable forever jug. Tough on stains, made with sensitive skin in mind.
4.8 (12,000+) · 648,000+ Families
A Laundry Bundle Your Family Can Actually Trust.
Truly Free Home is not just non-toxic , it's the laundry kit that actually cleans. Plant-derived ingredients. A refillable forever jug. Tough on stains, gentle on everyone in your home.
Try It Risk Free for 30 Days
Handle everyday messes with ease—and without toxins. If it doesn’t cut through crumbs, spills, and fingerprints fast, if it doesn’t feel like a better, safer way to clean, or if you don't like it for any reason at all, we’ll give you every penny back. Guaranteed.
See Why 648,000+
Families Made the switch
Frequently Asked Questions
About Signature Scent Laundry WashAbout Unscented Laundry WashAbout Dishwasher SoapAbout Laundry Machine CleanerGeneral